Our History

Diamonds through the Decades

South Africa’s diamond history is a fascinating one. From Cullinan to Kimberley, these precious stones have played an always important, sometimes dramatic and often glamorous role in our lives since diamonds were first discovered in the Cape Colony, South Africa in 1867. This discovery radically changed the world’s supply of diamonds and the way people began to perceive them. The production of diamonds increased more than tenfold over the next decade just to keep up with demand and today South Africa maintains its position as a major diamond producer.

When you purchase a stunning stone from the Diamond Channel, you’re investing in the many exciting stories of discovery from years gone by.

1968


The Diamond Channel's founder, Ran Loupo, was born in the City of Haifa, Israel

1974


Loupo emigrated with his family from Israel to South Africa, settling into their new home in Berea, Johannesburg, SA.

1989 – 1993





Ran Loupo attends University of Witwatersrand in Johannesburg, earning his Bachelor of Commerce degree.

1994 – 1995


After graduation from University, he travels to Los Angeles, California, USA where he began working in Accounting and Sales.

1996


With this strong foundation in sales and a inherited passion for Jewellery, Ran Loupo founded R&S Jewellers which specialised in direct sales of jewellery, diamonds and jewellery replacements

2012


The Diamond Channel was born.

2015


With so many milestones, we are ecstatic to launch this amazing site.